Introduction
Anita Enterprise is a trusted energy and electrical solutions provider specializing in rooftop solar installations and commercial and industrial projects. They deliver reliable, high-quality solutions with expert support, helping customers make informed energy decisions and achieve long-term value from their investments.
In this case study, we explain how we built their website, ran Meta Ads to generate leads and used SEO to improve their search rankings.
The Challenge
Before working with us, Anita Enterprise had no strong online presence. The business was getting very few enquiries online, did not appear on Google for important keywords and had no proper system for generating leads.
Our Solution
We handled three things for Anita Enterprise: website design and development, Meta Ads for lead generation, and SEO for long-term organic growth.
Step 1: Website Design and Development
We built a clean, modern, mobile-friendly website that clearly explains what Anita Enterprise offers. The site loads fast, is easy to navigate and has clear contact options such as call, WhatsApp and an enquiry form, so visitors can reach the business easily.
You can visit the live website here: https://msanitaenterprise.in/
Step 2: Meta Ads Lead Generation
We ran targeted Facebook and Instagram ads to reach people in Kolkata who were interested in Anita Enterprise’s offerings. We tested different creatives and audiences and kept optimizing to get quality leads at a low cost.
Over 1 months, the campaigns generated 361 leads at a cost of ₹9.93 per lead, with a total reach of 43,014 people.
Step 3: SEO Results
To help customers find Anita Enterprise on Google, we did keyword research, optimized page titles, meta descriptions and headings, improved site speed and set up Google Search Console to track performance.
Here are the results from Google Search Console and Google Analytics:
The website now ranks on Google 1st page for keywords like “best solar panel company in Baruipur” “best solar panel company in Champahati” “best solar panel company in Sonarpur”
Final Results
For Anita Enterprise, we delivered:
- A professional, mobile-friendly website
- 361 leads from Meta Ads at ₹9.93 per lead
- Target keywords ranking on Google
- 30% growth in organic traffic in 1 month
This case study shows how a good website, targeted ads and consistent SEO can work together to grow a business online. If you want similar results for your business, contact us today and we will create a plan that fits your goals.
